Public Relations

Each year, more than 100,000 students in the Twin Cities alone go back to school without a backpack and essential supplies needed to succeed in class.

United Way has been teaming up with all 7 of Minnesota’s pro sports teams (Minnesota Vikings, Twins, Wild and more) since 2016 to bring together thousands of volunteers at Action Day to make a difference in the lives of local kids. The event packed 40,000 backpacks full of school supplies in 2018-2019.

This is just one of many large-scale events where I facilitated media relations and secured on-brand coverage — drafting press releases, crafting key messages and FAQs and pitching consumer/news outlets as well as industry publications. (We also had C-suite executives from Fortune 100 companies speak at the event in addition to United Way leadership and I provided talking points and positioning.)

Another great example is Super Bowl LII, which took place in Minneapolis in 2018. United Way has a national multimillion dollar cause marketing partnership with the NFL’s PLAY 60 + Character Playbook and we secured an activation at the Super Bowl Experience. Along with our CCO, I managed media relations efforts including executive interviews and on-site media for the 8 days leading up to the big game.

Action Day Gets Kids in Need Ready for School

United Way, Allianz Field Team Up to Help Students in Need

Action Day to Help 40,000 Students Head Back to School

United Way, NFL Unveil Virtual Reality at Super Bowl Experience