Provider Marketing

Health care professionals are incredibly busy — doctors, nurses, practice administrators, front office staff and billers/coders are being asked to do more than ever before.

One way UHC makes staying up to date on the latest insurance developments, medical policies, tools and benefit plans easy is a site designed specifically with them in mind, uhcprovider.com.

From 2021-2022, I helped thousands of health care professionals efficiently and effectively care for patients by leading marketing strategy for multiple physician incentive programs. A key part of this was fully utilizing our provider website for digital communication so we could transition away from print.

For the Centers for Medicare & Medicaid Services (CMS) Consumer Assessment of Healthcare Providers and Systems & Health Outcomes Survey (CAHPS HOS) program, we focused on patient experience, creating a digital guidebook for providers instead of mailing a 16-page brochure.

And, when it came to the Medicare Advantage Primary Care Physician Incentive (MA-PCPi) program I helped replace quarterly printed communications by leveraging our Network News e-blast, reducing paper use by 70% and saving the business nearly $200K.

HIGHLIGHTS:

• Built authentic, trusting relationships with Tier 1 business partners, focused on the Medicare & Retirement line of business

• Managed communication around the increased importance of CAHPS and HOS in health plans’ CMS Star Ratings

• Created attention-grabbing integrated, digital-first campaigns that informed and supported 8,000+ primary care providers